Most MSPs are built on the strength of a technical founder who has earned a great reputation for being the go-to tech whiz, but when it comes to sales chops — not so much.
Nevertheless, these technicians often fill both roles and attempt to lead both the technical and sales sides of the company. It’s no wonder that sales get stuck; it’s not their comfort zone. But it can be.
I know this from experience, having run my own MSP for nearly a decade before selling it successfully in 2020. If you’re like I was in the early days, struggling to keep sales from stalling, there are a few simple things you can do.