SaaS Vendors – Channel Partner Consulting
Unlock the Power of Strategic Channel Partnerships for Your SaaS Venture
Are you a visionary SaaS founder or a seasoned executive in the software industry, eager to accelerate your growth and reach new heights? Look no further. With a decade of hands-on experience running a successful Managed Service Provider (MSP) and a track record of advising and investing in startup SaaS companies, I understand the intricate dynamics of the SaaS ecosystem.
- 10+ years running my own MSP
- 4+ years leading partner relationships at a SaaS Vendor
- Personal investments (seed and pre-seed) in successful channel vendors
- Board advisory positions for thriving channel-focussed SaaS companies

My Services Include
Channel Strategy Blueprint
Crafting a Roadmap to Success
I collaborate closely with your team to create a tailored channel strategy blueprint. Leveraging my years of experience, I’ll identify the ideal partners, design engagement models, and outline a step-by-step plan to execute your channel strategy. With my guidance, you’ll be well-equipped to navigate the intricate SaaS channel landscape successfully.
Partner Ecosystem Development
Build, Nurture, and Thrive
Building a robust partner ecosystem is key to your SaaS venture’s success. I’ll assist you in identifying and recruiting the right partners, as well as cultivating existing relationships for long-term growth. I’ll help you implement partner programs, training, and incentives that foster loyalty and drive mutual success.
Channel Performance Optimization
Maximizing Partner Value
I’ll conduct in-depth channel performance assessments to identify areas for improvement. From refining partner enablement strategies to enhancing co-marketing efforts, my goal is to boost partner productivity and your bottom line. Your success is my success.
Channel Partner Enablement
Empowering Partners for Success
Partner success is intrinsically tied to your success. I provide comprehensive partner enablement services, including training, sales collateral, and ongoing support, to ensure your partners are well-equipped to represent your SaaS solution effectively. When your partners thrive, so does your business.
My Clients Say

Over the past four years, Ben’s strategic guidance has been instrumental in Zomentum’s journey, particularly during our Series A fundraising and our expansion into the MSP market. His deep understanding of the IT channel and SaaS ecosystems provided us with invaluable insights that shaped our approach and drove significant growth.
Ben’s ability to navigate complex challenges and offer tailored solutions has been a game-changer for us. His mentorship not only helped us secure $13 million in Series A funding but also enabled us to effectively scale our sales acceleration platform, empowering IT channel partners globally.
His expertise and dedication make him an exceptional partner for any SaaS company aiming to achieve sustainable growth.
Rahil Shah
The Bigger Picture
- Proven Track Record: With a decade of experience, I’ve helped numerous SaaS companies navigate the channel landscape and achieve remarkable results.
- Tailored Solutions: My services are customized to fit your unique business needs and objectives, ensuring you receive actionable strategies that yield tangible results.
- Industry Insights: Stay ahead of the curve with my deep industry knowledge and access to emerging trends, giving you a competitive edge in the market.
- Results-Driven: I measure my success by the growth and success of my clients. Your achievement is my primary focus.
Contact me today to schedule a consultation and discover how I can help you forge stronger channel partnerships, increase revenue, and take your SaaS venture to new heights. Together, we’ll turn your SaaS dreams into a reality.
Ready to Elevate Your SaaS Channel Strategy?
Packages
To ensure my mentorship services are right for you, I offer two packages, Standard and Enhanced. Feel free to get in touch to discuss which service would be most relevant for your needs and situation.
If you’re looking for some regular additional support to benefit your business and operations, the entry level support programme is perfect for you.
The Standard Mentorship includes an email advice service and bi-monthly calls to assess, address and review your business.
Comprises
- Bi-monthly scheduled call with summary notes
- Retained Vendor Strategy Advice Service (via email), but would expect most issues to be left for scheduled calls
- Service can be augmented with additional time or fixed-price consulting
- All interactions via video or voice calls
- Initial 6-month minimum, then 30-day rolling commitment
To fast-track your business or, to provide additional strategic support, my Enhanced Mentorship Service would be the most effective solution.
The Enhanced Mentorship Service provides the services in Standard, but with the added advantage of weekly calls, and 24 hr response times for urgent matters.
Comprises
- Weekly scheduled call with summary notes
- Retained Vendor Strategy Advice Service (via call or email) with 24-hour response SLA for urgent matters and 48-hour response SLA for non-urgent matters
- Service can be augmented with additional time or fixed-price consulting
- All interactions via video or voice calls
- Initial 6-month minimum, then 30-day rolling commitment