Container Self Store: Scaling Sales and Growth on HubSpot

Industry: Self Storage
Scale: 2 sites (growth stage)
HubSpot Stack: Sales Enterprise
Third-party platform: Stora

Overview

Container Self Store is a growing self storage operator using HubSpot to professionalise and scale its sales process, with a clear roadmap to support future multi-site expansion.

HubSpot is positioned as the commercial and growth platform, with Stora handling contracts, unit management, and parts of operations.

Structured sales process

• Web quote and booking forms integrated with HubSpot to automatically create deals.
• A rigid, stage-based sales pipeline ensures:
  • Consistent follow-up.
  • Clear ownership.
  • Accurate pipeline visibility and forecasting.

This replaces informal or manual sales handling with a scalable, auditable process.

Sales to operations handoff

• HubSpot manages the commercial lifecycle up to handoff.
• Stora manages contracts, unit allocation, and ongoing operational workflows.
• Clear separation of responsibilities between systems.

Future roadmap

Inventory visibility in HubSpot

• Planned sync of unit availability into a HubSpot custom object.
• Sales to gain real-time visibility of:
  • Available units.
  • Future availability.
• Enables pre-selling and reduced void periods.

Customer service and support

• Introduction of Service Hub for structured customer service workflows.
• Centralised visibility of customer issues and operational requests.

Marketing and revenue attribution

• Adoption of HubSpot Marketing Hub.
• PPC and campaign management inside HubSpot.
• Closed-deal revenue attributed back to campaigns.
• Better optimisation of PPC-heavy spend by site and channel.

Operating model impact

• Professional sales process without increasing headcount.
• Foundation in place to scale to additional sites.
• HubSpot positioned as the core commercial platform, with a clear path to deeper operational use over time.

Need help with HubSpot?

If you’re using HubSpot in self storage, you already know it can go far beyond basic CRM. The challenge is designing it to support real operational workflows – not just sales tracking.

I help self storage operators use HubSpot to run centralised sales and service, manage inventory visibility, automate arrears and customer comms, and integrate HubSpot with platforms like SpaceManager, Stora, Stripe, GoCardless, and access control systems.

If you want HubSpot to support growth across multiple sites without increasing headcount, I can help you design and implement a structure that fits how your business actually runs.

Get in touch to discuss how HubSpot could support your self storage operation and whether my HubSpot consulting approach is a good fit for your goals.