Unlock Growth Through the IT Channel
Advisory for Channel-Led SaaS and Vendor Strategy
I work with SaaS vendors, investors, and founders to build and refine channel-first go-to-market strategies. With 15 years in the MSP and vendor ecosystem, I help align your product, messaging, partner enablement, and sales motion to win in a fragmented market.
You Might Be…
- A SaaS founder building your first MSP channel
- An investor vetting or supporting a channel-led portfolio company
- A vendor pivoting to scale through partners
- A team unsure how to structure, price, and deliver for the MSP market
- Building a partner program that attracts the right partners — and actually works
How I Help
Channel Go-To-Market Design
From headcount planning and partner profiling to direct-vs-channel motion, I help you build the right foundation for scale.
MSP Market Intelligence
Understand the real-world maturity, pain points, and motivations of MSPs — and what it takes to win their attention (and loyalty).
Partner Program Development
I’ll help you structure and validate a partner program that delivers value to your business and your partners.
Product & Integration Advisory
Guide your product and roadmap strategy to align with PSA/RMM ecosystems like Autotask, ConnectWise, HaloPSA, and the tools MSPs actually use.
Event & Community Strategy
Identify the right conferences, networks, and sponsorships to build credibility and pipeline in the MSP space — without wasting budget.
Advisory for Investors & Roll-Ups
Whether you’re backing a SaaS vendor or building an MSP roll-up, I support diligence, opportunity identification, and integration planning.
My Clients Say
Over the past four years, Ben’s strategic guidance has been instrumental in Zomentum’s journey, particularly during our Series A fundraising and our expansion into the MSP market. His deep understanding of the IT channel and SaaS ecosystems provided us with invaluable insights that shaped our approach and drove significant growth.
Ben’s ability to navigate complex challenges and offer tailored solutions has been a game-changer for us. His mentorship not only helped us secure $13 million in Series A funding but also enabled us to effectively scale our sales acceleration platform, empowering IT channel partners globally.
His expertise and dedication make him an exceptional partner for any SaaS company aiming to achieve sustainable growth.
Rahil Shah
Why the Channel Still Matters
The IT channel is evolving, but it’s not going anywhere. Despite shifts in buyer behaviour, cloud consumption, and vendor consolidation, it’s still the dominant route to market for a vast number of B2B software and services companies.
Winning here isn’t just about building a partner portal or attending a trade show — it’s about deeply understanding your partners, aligning to their realities, and executing with clarity.
With 15 years in the MSP ecosystem and active involvement in vendor strategy, investment, and integration, I help you see the whole picture — and act on it.
Let’s Work Together
Support Packages
To keep things simple, I offer two core packages for vendors and investors looking for hands-on, strategic support. Both are designed around flexibility, focus, and impact — with clear scopes and structured check-ins. If you’re not sure which is the best fit, just drop me a line.
A structured, light-touch engagement for vendors needing regular guidance without the intensity of weekly interaction.
This package is ideal for vendors, founders, or early-stage teams who are building out their channel strategy or refining their positioning — and want regular access to an experienced advisor to sense-check, prioritise, and move forward with confidence.
What’s included:
- 📞 Bi-monthly strategy calls (with summary notes)
- 📬 Ongoing email support, focused on tactical questions and strategic alignment
- 🧠 Input on GTM, partner motion, or product-market fit — tailored to your needs
- 💡 Service can be scaled with project work or fixed-price add-ons
- 💻 All interactions via video or voice
- 🔒 Initial 6-month commitment, then 30-day rolling
For scaling vendors, investor-backed teams, or leadership requiring a sharper edge and faster momentum.
This is my high-engagement package — ideal if you’re moving fast and need strategic input across product, GTM, partner management, or team design. It includes faster response times and the ability to iterate quickly between calls.
What’s included:
- 📞 Weekly strategy calls (with summary notes)
- 📬 Priority email and call support, with 24-hour SLA for urgent matters
- 🧠 Deep support across channel enablement, partner programs, team structure, events, pricing, and more
- 💡 Service can be scaled with project work or fixed-price add-ons
- 💻 All interactions via video or voice
- 🔒 Initial 6-month commitment, then 30-day rolling