--- title: BS Consulting Insights | MSP sales and marketing description: MSP sales and marketing | Practical insights on MSP revenue operations, Autotask, HubSpot, quoting, billing and service delivery from BS Consulting. --- [Skip to main content](https://benspector.uk/insights/tag/msp-sales-and-marketing#main-content) [![BS Consulting Logo](https://benspector.uk/hs-fs/hubfs/Website%20Files/Logo/BS%20Consulting%20Logo%20-%20White%20(Transparent%20Background)%20-%20Cropped.png?width=135&name=BS%20Consulting%20Logo%20-%20White%20(Transparent%20Background)%20-%20Cropped.png "BS Consulting Logo")](https://benspector.uk/) - [Services](https://benspector.uk/tactical-support-for-msps) Services - [MSP Revenue Operations](https://benspector.uk/tactical-support-for-msps) - [AI agents for MSPs](https://benspector.uk/ai-agents-for-msps) - [Autotask consulting](https://benspector.uk/tactical-support-for-msps/autotask-consulting) - [HubSpot for MSPs](https://benspector.uk/tactical-support-for-msps/hubspot-consulting) - 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[How I work](https://benspector.uk/tactical-support-packages) How I work - [Revenue Operations Blueprint](https://benspector.uk/revenue-operations-blueprint) - [Implementation projects](https://benspector.uk/implementation-projects) - [Retained consulting and mentoring](https://benspector.uk/retained-consulting) - [Insights](https://benspector.uk/insights) - [About Ben](https://benspector.uk/about) - [Book a discovery call](https://benspector.uk/contact/#book) Browse by topic # MSP sales and marketing [All insights](https://benspector.uk/insights) [Podcasts and events](https://benspector.uk/insights/tag/podcasts-and-events) [SaaS and MSP channel](https://benspector.uk/insights/tag/saas-and-msp-channel) [MSP revenue operations](https://benspector.uk/insights/tag/msp-revenue-operations) [Autotask](https://benspector.uk/insights/tag/autotask) [MSP sales and marketing](https://benspector.uk/insights/tag/msp-sales-and-marketing) [Quoting and proposals](https://benspector.uk/insights/tag/quoting-and-proposals) [HubSpot](https://benspector.uk/insights/tag/hubspot) [MSP Sales](https://benspector.uk/insights/tag/msp-sales) [![Buyer questions connect to supporting source documents and an MSP provider, representing evidence-led visibility in AI search.](https://benspector.uk/hubfs/BS%20Consulting%20Website/Featured%20Images/bs-consulting-aeo-for-msps-featured-1200x630-v01.jpg)](https://benspector.uk/insights/aeo-for-msps-how-to-get-found-cited-and-considered-in-ai-search) [MSP sales and marketing](https://benspector.uk/insights/tag/msp-sales-and-marketing) ## [AEO for MSPs: how to get found, cited and considered in AI search](https://benspector.uk/insights/aeo-for-msps-how-to-get-found-cited-and-considered-in-ai-search) [Ben Spector](https://benspector.uk/insights/author/ben-spector) 6 Oct 2026 Answer engine optimisation (AEO) for MSPs means improving how your managed service provider appears when buyers ask AI tools about IT support, cybersecurity and choosing a provider… [Read More →](https://benspector.uk/insights/aeo-for-msps-how-to-get-found-cited-and-considered-in-ai-search) [![](https://benspector.uk/hubfs/Imported_Blog_Media/sales-pipeline.png)](https://benspector.uk/insights/streamlining-your-msp-sales-process-a-guide-to-pipeline-stages-and-operational-alignment) [MSP sales and marketing](https://benspector.uk/insights/tag/msp-sales-and-marketing) [Quoting and proposals](https://benspector.uk/insights/tag/quoting-and-proposals) ## [Streamlining Your MSP Sales Process: A Guide to Pipeline Stages and Operational Alignment](https://benspector.uk/insights/streamlining-your-msp-sales-process-a-guide-to-pipeline-stages-and-operational-alignment) [Ben Spector](https://benspector.uk/insights/author/ben-spector) 10 Oct 2024 As MSP owners and sales leaders, one of the key challenges is ensuring your sales process flows smoothly while aligning operational responsibilities. In this article, I’ll break do… [Read More →](https://benspector.uk/insights/streamlining-your-msp-sales-process-a-guide-to-pipeline-stages-and-operational-alignment) [MSP sales and marketing](https://benspector.uk/insights/tag/msp-sales-and-marketing) [Podcasts and events](https://benspector.uk/insights/tag/podcasts-and-events) ## [The Art Of The Possible – Todd Abbott – Partner Led Growth – Episode #011](https://benspector.uk/insights/the-art-of-the-possible-todd-abbott-partner-led-growth-episode-011) [Ben Spector](https://benspector.uk/insights/author/ben-spector) 4 May 2022 Start capturing and utilizing the data you need to improve your sales process and convert more leads. Todd Abbott, a self-professed sales scientist, is sharing the secrets to fixin… [Read More →](https://benspector.uk/insights/the-art-of-the-possible-todd-abbott-partner-led-growth-episode-011) [MSP sales and marketing](https://benspector.uk/insights/tag/msp-sales-and-marketing) [Podcasts and events](https://benspector.uk/insights/tag/podcasts-and-events) ## [Marketing For MSPs – Olivier L’Abbé – Partner Led Growth – Episode #009](https://benspector.uk/insights/marketing-for-msps-olivier-labbe-partner-led-growth-episode-009) [Ben Spector](https://benspector.uk/insights/author/ben-spector) 20 Apr 2022 Both MSPs and technology partners need to start building content strategies in order to connect with their customers. Marketing Tech expert Olivier L’Abbé, is sharing the keys to b… [Read More →](https://benspector.uk/insights/marketing-for-msps-olivier-labbe-partner-led-growth-episode-009) [![](https://benspector.uk/hubfs/Imported_Blog_Media/Ideal-Customer-Profile-2.jpg)](https://benspector.uk/insights/jumpstart-msp-sales-by-knowing-your-best-worst-customers) [MSP sales and marketing](https://benspector.uk/insights/tag/msp-sales-and-marketing) ## [Jumpstart MSP Sales by Knowing Your Best (& Worst) Customers](https://benspector.uk/insights/jumpstart-msp-sales-by-knowing-your-best-worst-customers) [Ben Spector](https://benspector.uk/insights/author/ben-spector) 25 Jan 2022 If they’re honest, most managed service providers (MSPs) will pitch their services to anyone with a pulse. Why not? Revenue is revenue, right? Wrong. The customers that MSPs choose… [Read More →](https://benspector.uk/insights/jumpstart-msp-sales-by-knowing-your-best-worst-customers) [![](https://benspector.uk/hubfs/Imported_Blog_Media/3-Sales-Success-877x432-1.jpg)](https://benspector.uk/insights/why-msp-sales-stall-and-how-to-get-them-going-again) [MSP sales and marketing](https://benspector.uk/insights/tag/msp-sales-and-marketing) ## [Why MSP Sales Stall (and How to Get Them Going Again)](https://benspector.uk/insights/why-msp-sales-stall-and-how-to-get-them-going-again) [Ben Spector](https://benspector.uk/insights/author/ben-spector) 19 Nov 2021 Most MSPs are built on the strength of a technical founder who has earned a great reputation for being the go-to tech whiz, but when it comes to sales chops — not so much. [Read More →](https://benspector.uk/insights/why-msp-sales-stall-and-how-to-get-them-going-again) [![TubbTalk podcast cover: How to accelerate your MSP sales](https://benspector.uk/hubfs/Imported%20sitepage%20images/TubbTalk-Cover.png)](https://benspector.uk/insights/tubbtalk-how-to-accelerate-your-msp-sales) [MSP sales and marketing](https://benspector.uk/insights/tag/msp-sales-and-marketing) ## [TubbTalk – How To Accelerate Your MSP Sales](https://benspector.uk/insights/tubbtalk-how-to-accelerate-your-msp-sales) [Ben Spector](https://benspector.uk/insights/author/ben-spector) 20 Jul 2021 In this live interview for the TubbTalk Podcast, Richard Tubb speaks to Ben Spector, ex Managed Service Provider (MSP) owner turned Product Manager for Zomentum. Ben will be joinin… [Read More →](https://benspector.uk/insights/tubbtalk-how-to-accelerate-your-msp-sales) Loading End of content No more pages to load ![BS Consulting Logo](https://benspector.uk/hs-fs/hubfs/Website%20Files/Logo/BS%20Consulting%20Logo%20-%20White%20(Transparent%20Background)%20-%20Cropped.png?width=160&name=BS%20Consulting%20Logo%20-%20White%20(Transparent%20Background)%20-%20Cropped.png "BS Consulting Logo") MSP revenue operations and HubSpot consulting that connects sales, quoting, service delivery and billing. - [Services](https://benspector.uk/tactical-support-for-msps) - [How I work](https://benspector.uk/tactical-support-packages) - [About Ben](https://benspector.uk/about) - [Book a discovery call](https://benspector.uk/contact/#book) - [Privacy policy](https://benspector.uk/privacy-policy) - [Terms and Conditions](https://benspector.uk/terms) [Connect on LinkedIn](https://linkedin.com/in/benspector1) © BS Consult Ltd (registered in England and Wales 12932128)